After a sequence of brainstorming sessions and research on what other industries of a similar domain are into and explored a number of designs:

• Our corps finalized the design of a lock as suggested by the name “Decodr” with the lock slightly opened. Initially, the ‘o’ ‘d’ was treated as the lock. Somehow it did not have any kind of quirky aspect to it. It was compromising the ease of readability and visual identity. Afterward, we switched to keeping the first ‘d’ in the “Decodr” as the lock, and to our surprise, it accurately upholds the brand’s perspective and name.
• All of us concluded that the neon blue color is the brand color. It suggests that this brand belongs to technology, IT, and digital media.
• Saarthi associates held discussions and decided to give a brand line to “Decodr”. So that the audience can be aware of what the brand wants to be set forth and which kind of services they will be providing. Eventually, We came up with the brand line “Unlock Careers in Modern Tech”. We deliberately and mindfully kept the modern in front of tech to impart that the courses provided by Decodr are more inclined towards modern technology courses to name a few like Data Science, Digital HR, Cyber security, and Cloud computing sources. These brand lines served the purpose.    

The brand already had a solid footing in its domain which includes its exceptional presence on platforms like LinkedIn. In the first instance, we worried about the upcoming of the new logo but the remark of our client that it had made their small business a tough competitor with similar high-profile businesses like BYJU’S, Unacademy, Udemy, Coursera, etc was an achievement for Saarthi Team. As weeks passed by our efforts were showing results that were overwhelming. “Decodr” brand was marking its presence on the webspace and though it was a small business it appeared to be a huge appealing business. Their social media handles and pages gained great engagement and were highly acknowledged.