SEO for Schools

Website is a Vehicle, SEO is a Fuel

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  • Little Columbus
  • Saraswati Global School
  • VEGA
  • Grand Columbus International School
  • Kukdu Koo LIT FEST
Our Impact in Numbers

Our Process

Step 01 Research

1. Keyword Research

We delve deep into understanding your school's unique strengths and offerings, and then we meticulously research and select keywords that align with your institution's goals. Our team identifies the phrases that our audience is using when searching for schools. By targeting the right keywords, we ensure that your school appears prominently in search results, making it easier for interested individuals to discover and engage with your institution.

2. Market Research

At School Saarthi, we understand the importance of gaining deep insights into the educational landscape to tailor SEO efforts for your school. Our market research involves a comprehensive analysis of broader educational market trends that match well with your school's brand. We examine the unique selling points of your school and identify the pain points and preferences of prospective students and parents.

3. Competitive Analysis

By gaining a thorough understanding of the competitive landscape and audience behaviour, we can develop a strategy that positions your school effectively in the digital marketplace. This research-driven approach ensures that our SEO efforts are not only impactful but also aligned with your school's objectives, ultimately driving higher visibility, engagement, and enrolment for the school.

Step 02 Content Strategy

1. Content Ideation + Planning

Our approach begins with a deep understanding of the school's identity, values, and educational objectives. We work closely with educators, administrators, and stakeholders to identify key themes and topics that resonate with the school's mission and target audience. From there, we begin to plan the pages of the website and then ideate and develop content that aligns with the values and vision of the school. We explore the latest educational trends and best practices to ensure that the content remains fresh and relevant.

2. Content Writing

Whether it's developing enchanting web pages or landing pages, engaging blog posts, informative articles, or heartwarming stories with creative social media posts about student achievements that attract the active audience, our writers ensure that the content resonates with the target audience. Saarthi's team carefully researched and incorporated relevant keywords to boost SEO rankings, making it easier for prospective parents and students to discover your school online and not only that but on the first page of search.

3. Content Auditing

The team evaluates the quality, relevance, and alignment of the content with your school's objectives, aspirations, and values. This analysis helps us identify content gaps and areas for improvement. We also assess the performance of your content in terms of engagement, traffic, and SEO rankings. By understanding what works and what doesn't, we can fine-tune your school’s content strategy to ensure it meets effectively and efficiently the needs of your target audience and achieves your school's communication goals.

Step 03 Optimization

1. On-Page SEO

Our approach to on-page SEO for schools involves meticulous optimization of individual. This includes optimizing title tags, content, internal links, and URLs. We start by conducting in-depth keyword research to identify the most relevant and high-impact keywords related to the school's programmes, audience, and location. We then optimize page titles, meta descriptions, headings, and content to incorporate these keywords naturally. Additionally, we pay careful attention to website structure and internal linking, making it easy for both search engines and users to navigate and access information.

2. Technical SEO

A school's online presence, it ensures that the website is optimized for search engines to crawl, index, and rank effectively. Saarthi prioritizes technical SEO for schools by conducting thorough website audits to identify any underlying issues. We focus on optimizing website speed, mobile responsiveness, and SEO performance. This includes improving page loading times, optimizing images, implementing schema markup, and enhancing the website's overall accessibility. We also pay close attention to URL structures, meta tags, sitemaps, and robots.txt to ensure they align with search engine guidelines.

3. Information Architecture

The team approaches the information architecture by understanding the unique needs and objectives of the school. We emphasize the importance of a well-organized sitemap, intuitive menus, and a search functionality that enables effortless browsing. By providing an intuitive and organized information structure, we ensure that visitors to the school's website can quickly and seamlessly locate the information they seek, resulting in a positive user experience that reflects well on the school's professionalism and commitment to transparency and accessibility.

Important facts about Seo for School

  • Leads produced by SEO have a 15% close rate.
    When individuals find a website through organic search results, they often have specific interests or needs related to it, which makes them visit the site. This shows the importance of an SEO-optimized Website, not only for increasing website traffic but also for attracting high-quality, highly convertible leads to drive business success.
    On average, it takes 3-6 months for a site to rank on Google.
    Patience and Consistency is the only key to success. More competitive sectors may require a longer period for effective search engine ranking.
  • 80% of local searches convert.
    School can easily convert maximum leads by ensuring the accuracy of information, reviews, and location details.
    Organic search drives 53% of all website traffic, while paid search stands at 15%.
    Organic searches are beneficial for various reasons. It is cost-effective, carries greater credibility and trust among users, and offers long-term benefits, with well-optimized content and SEO efforts continuing to drive traffic over time without the need for ongoing ad spend. Schools should focus on SEO.
    -Search Engine Land
  • 80% of the top-ranked websites are mobile-friendly.
    In today's digital world, a smooth mobile experience is imperative for any kind of business. It enhances user engagement, ensures accessibility, and sustains a robust online presence. Mobile optimization is crucial for businesses, organizations, and even schools to remain competitive and relevant.
    0.1 seconds reduce in mobile site speed results in an 8% hike in conversions.
    It enhances user experience and boosts the likelihood of users taking desired actions.

Setup Google Search Console & GA4 Analytics
To begin, we navigate to the Google Search Console website and add to your school's website as a property. Verify the ownership through recommended methods such as DNS verification or HTML file upload. Once verified, we submit the website's sitemap to ensure Google can crawl and index your pages effectively. Concurrently, set up GA4 Analytics by creating a new property in your Google Analytics account, and configuring it with your school's website details. Then implement the tracking code provided into your website's header to start gathering valuable data on user behavior, traffic sources, and engagement. This combined approach allows you to monitor website performance, identify keyword opportunities, track user interactions, and refine your school's SEO strategy for better online visibility and user experience.

Keyword Research
The process starts with brainstorming a list of primary keywords related to your school's offerings, location, and unique selling points. Then, utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to expand your list and gather valuable insights on search volume, competition, and keyword trends. We prioritize long-tail keywords and phrases, as they often yield more targeted traffic. Keyword research not only helps in optimizing website content but also guides content creation strategies, ensuring that your school's website ranks higher in search engine results pages and attracts the right audience seeking educational opportunities.

Keyword Planning
Once the keywords are identified, they should be categorized based on intent, such as informational, navigational, or transactional. Keyword planning also involves evaluating the competitiveness of chosen keywords and assessing their search volume. It's crucial to prioritize keywords that have a balance between search volume and competition, as well as consider long-tail keywords to target specific niches. Ultimately, a well-structured keyword plan forms the foundation for optimizing website content, meta tags, and other SEO elements, enabling the school to attract organic traffic from search engines and reach its intended audience effectively.

On-Page SEO
We strategically integrate these keywords into relevant areas such as titles, headings, meta descriptions, and throughout the content. Additionally, we focus on optimizing URL structures, internal linking, and image alt text to enhance overall website crawlability and user experience. Crafting compelling and informative content that aligns with both user intent and SEO best practices is a key aspect.

Technical SEO
We also ensure that technical aspects, like site speed, mobile-friendliness, and secure connections, are optimized to improve overall website performance. We work on optimizing your site's structure, ensuring it is well-organized and easy for search engines to navigate. We also implement schema markup to provide search engines with additional context about your school, making your listings more informative in search results. Furthermore, we prioritize security by implementing HTTPS and regularly monitoring for potential security vulnerabilities.

Image Optimization
We also employ descriptive and keyword-rich alt text for images, helping search engines understand the content and context of each image. This not only aids in better indexing but also makes your site more accessible. Furthermore, we ensure that image file names are optimized for SEO, aligning them with relevant keywords and topics on your website. By optimizing images in this comprehensive manner, we contribute to improved website performance, faster loading times, and higher search engine rankings, ultimately driving more organic traffic to your school's website.

Speed Optimization
We recognize that fast-loading web pages is not only favored by search engines but also crucial for retaining existing students and parents as well as converting prospective students and parents into your school’s students or stakeholders. Our approach includes a thorough audit of your website's performance, identifying bottlenecks, and implementing strategies to mitigate them. We optimize images and code, leverage browser caching, and minimize unnecessary scripts to ensure swift page loading.

Link Building
Our approach to link building for school SEO involves a strategic and ethical methodology focused on building high-quality, relevant, and authoritative backlinks to your school's website. We begin by conducting a thorough analysis of your website's current link profile and identifying potential link opportunities. We seek out reputable and niche-specific websites, such as educational directories, industry publications, and local business listings, to establish collaborations and acquire valuable backlinks.

Advance SEO
Advanced SEO allows schools to remain relevant and adaptable in an ever-evolving online ecosystem. It goes beyond the basics to embrace emerging technologies, changing search engine algorithms, and evolving user behavior. By continuously optimizing and fine-tuning strategies, advanced SEO helps schools stay ahead of their competitors, attract a wider audience of potential students, parents, and educators, and maximize their online presence. In today's digital age, advanced SEO is essential for schools looking to thrive and make a lasting impact in the education sector.

Content Writing & Publishing
Effective content writing is the cornerstone of successful school SEO strategies. High-quality, informative, and engaging content not only captures the attention of search engines but also resonates with your target audience. It's essential to create content that addresses the needs, questions, and interests of potential students and parents. By incorporating relevant keywords strategically, we ensure that your content ranks well in search results and aligns with your school's SEO goals. Regularly publishing fresh, valuable content, such as blog posts, articles, and educational resources, not only showcases your school's expertise but also keeps your website dynamic and encourages return visits.

Landing Page Optimization
While landing page optimization we ensure that the content is concise, informative, and structured to guide users towards a clear call-to-action (CTA), whether it's signing up for a newsletter, requesting inquiry, or scheduling a campus tour. We rigorously test different elements, including headlines, imagery, forms, and CTAs, to optimize conversion rates and user experience. Moreover, we focus on mobile responsiveness and fast loading times to cater to users across various devices. By continually monitoring and refining landing pages, we maximize their effectiveness in attracting prospective students and stakeholders, resulting in improved lead generation and ultimately contributing to the success of your school's SEO efforts.

Infographics & Videos
Infographics are designed to simplify complex information and present it in an easily digestible format. We ensure that infographics are not only visually appealing but also optimized for SEO by incorporating keyword-rich titles and descriptions. Proper thumbnail selection and interactive features are also employed to increase user engagement. They serve as valuable resources for both on-page content and off-page sharing, attracting backlinks and social media engagement.

Social Media Designs
Team Saarthi creates and curates compelling and relevant content that resonates with your target audience, including prospective students, parents, educators, and alumni. Our posts are optimized for search engines and tailored to each social media platform, incorporating relevant keywords and trending topics. We leverage multimedia content, such as videos, infographics, and live streams, to enhance user engagement. Through strategic scheduling and audience targeting, we ensure that your school's social media presence aligns with SEO goals, driving traffic to your website, building brand authority, and ultimately contributing to increased enrolment and a positive online reputation.

XML Sitemap
We create and maintain XML sitemaps as part of our services for schools. An XML sitemap is a crucial tool in ensuring that search engines can efficiently crawl and index your school's website. Our team takes a meticulous approach to generating XML sitemaps that accurately represent the structure and content of your website. This includes listing all essential pages, posts, and media files to provide search engines with a clear roadmap of your site's hierarchy.

SSL Installation
SSL (Secure Sockets Layer) installation is a fundamental step in enhancing the security and SEO performance of a school website. SSL encrypts the data transmitted between the user's browser and the web server, ensuring that sensitive information such as login credentials and personal data remains confidential and secure. From an SEO perspective, Google has made SSL a ranking factor, and websites with SSL certificates tend to rank higher in search engine results. Visitors also trust secure websites more, which reduces bounce rates and improves user experience.


My school is doing Google and Facebook ads, do we still need to do SEO?
Why my school’s website is not ranking on Google?
How to find the best SEO company for schools?
Does our school need a website for SEO?
Why has my school’s website’s organic traffic dropped?
Why SEO is important for our school?
Do you do more than just SEO?

Free Ebooks + Guides

There are many more free resources available for school marketers and professional.

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022
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