1. Research & Goal Setting
First things first, identifying and understanding each brand is the foremost step of lead generation. We as a school marketing agency, first focus on having in-depth knowledge of the brand with its strengths, strong features, weaknesses, and grey areas. With this understanding, the team moves forward with defining and planning which area should be highlighted the most as compared to other grey areas. While strategizing the marketing plan, we concentrate on defining the target audience and setting the end goal. This is the most crucial part of the process as it depends on the budget that we receive from our clients which has to be distributed strategically to the annual plan.