Digital Marketing Agency for Schools

Google Ads
It is of prime importance. The leads that are generated through Google Ads secure high chances of conversions. The best results with Google can be harnessed when we need to attract an audience in a large geographical area. When a parent searches for schools or related keywords on Google, the ads are triggered based on those keywords. These ads appear at the top of search results, catching their attention and directing them to the school's website or enrollment page. This is part of pull marketing where your prospective parents are searching for your school, they are driven by their intent of finding the best school for their child. Through Google Analytics and Google Ad Manager, we collect the data, through which we easily review the performance of the campaign in real-time, and ultimately hand over the updated final leads to the school for its conversion.

Meta Ads
When we say Meta Ads, it only means Facebook and Instagram Ads, which is push marketing. Meta Ads present an extraordinary leap in school enrolment and lead generation strategies. With its innovative and immersive approach, it opens new avenues for schools to showcase their offerings and connect with their audience. These are the best digital platforms for schools, here they can attract prospective parents by displaying their school’s achievements, mission, vision, and everything about it. Ultimately, making their visual experience deep and different. Regular monitoring and analysis of data help us to analyze our strategy. Adjustments can be made based on audience engagement trends, optimizing the virtual experience for better lead-generation outcomes. Here, we have a relatively smaller geographical area to reach out to. Meta Ads are the best option for Preschools to generate leads because Facebook and Instagram work optimally when the area of target is geographically small. In the case of Preschools, their target audience is within the range of 2km to 3km, because parents don’t want to send their children very far. As a result, for our Preschool clients, we use this tool more prominently.

YouTube Ads
This form of ad is substantially used in branding practices for the purpose of school awareness among the target audience. YouTube ads offer schools a compelling way to reach their target audience and promote their educational offerings. With the platform's extensive user base, schools can effectively showcase their campus, programs, faculty, and unique features through engaging video content. By utilizing the visual and auditory appeal of video, schools can convey their values and educational excellence while establishing a memorable brand presence. YouTube ads can drive inquiries, and applications, and ultimately contribute to increased enrolment for schools seeking to connect with their audience in a modern and impactful way. Therefore, YouTube ads allow your school to reach more people than ever, including the people that you can't reach on TV. Consequently, more leads, more enrolment.

Retargeting and Whatsapp Marketing
Then comes the part of retargeting or remarketing. The leads were received earlier through our different platforms, but somehow a major chunk of it which got disappeared or just was reluctant to enrol their child after showing interest in a school, it is time to retarget them. This is mainly done by Facebook ads, videos, Instagram posts, reels, and Google ads. However, Whatsapp marketing also plays a crucial role in retargeting the leads. WhatsApp marketing has emerged as a dynamic and engaging strategy for schools to connect with their target audience. This form of marketing has a different role to play, in re-targeting the leads which involves sending promotional messages, offers, updates, and even parent-student support through the platform. Such leads are more likely to convert into enrolment smoothly because they have shown interest earlier, so if you reach out again, the conversion rate is higher than targeting new prospective parents.

Email Marketing
Email marketing presents schools with a powerful tool to establish meaningful connections with existing parents and alumni. Through targeted and personalized email campaigns, we do value creation for schools by sharing important updates, showcasing academic achievements, and highlighting upcoming events. This is part of the retention strategy that has the purpose of spreading awareness to parents about the school's activeness, however, the main goal is to retain the existing parents and students and be in touch with alumni. This direct communication channel allows schools to nurture relationships, keeping stakeholders informed about campus life, curriculum enhancements, and faculty accomplishments. By segmenting email lists based on interests and roles, we create tailored messages, ensuring relevancy and increasing engagement. Additionally, email marketing can facilitate alumni engagement by sharing success stories, organizing reunions, and seeking support for initiatives. With the ability to track open rates, click-through rates, and conversions, our team refines their strategies and continuously improves their communication efforts. In an era of digital communication, email marketing remains an integral means for schools to foster community involvement, retain existing parents seamlessly, strengthen their brand, and enhance the educational experience they provide.

Offline Channels
Newspaper ads, billboards, flyers, newspaper inserts, theatre ads, etc. All these tools are not responsible for direct leads. The leads generated from these are not direct, and cannot be tracked down and controlled. Still, it is of utmost importance marketing strategy for various reasons. Primarily, it has a positive impact on the prospective parents who have seen your school ad on offline channels and then on digital space are more likely to engage themselves with the school. Following that, when someone notices your school ad in an offline channel, they undoubtedly approach schools directly which increases footfall in the school. Concluding with that after collecting all the data from this form of marketing, retargeting becomes more feasible for schools.