“Team Saarthi has been very professional when its about meeting deadlines.”
Moksha yadav Director, Moksha International School
In the realm of social media marketing for schools, saarthi is experienced with defining clear goals which are essential for a successful campaign. We take our time with school stakeholders and discuss their demands, expectations, aspirations, and preferences thoroughly. Such discussion and research helps our team to plan out everything so that it pans out as per our expectation. We plan out why a school should be active on a certain social media platform and what leverage it can take from it. Ultimately, ensuring that their messaging resonates effectively, reaches the right audience the school is looking for, and ultimately drives engagement and enrollment.
This involves delving into the school's unique identity, values, mission, and culture, as well as the brand and its personality traits and target audience, we develop a tailored social media strategy that aligns with your school’s core values and resonates with its community. This understanding informs the tone, content, and messaging on social platforms, ensuring that the brand's presence is consistent, authentic, and neatly aligned. At School Saarthi, we have a belief that a deep understanding of the brand is the foundation upon which a successful social media marketing plan is built, enabling schools to effectively communicate their value and connect with audience.
We also do our market research to monitor the latest ongoing trends which can be aligned with the school's messaging topics that are resonating with the target audience, whether it's educational advancements, parenting insights, or community-related discussions. Additionally, identifying and using relevant hashtags helps expand the reach of the school's posts, connecting with a broader online community and enhancing visibility. Incorporating these insights into the social media strategy empowers schools to stay dynamic and responsive in a rapidly evolving digital landscape, fostering meaningful connections and engagement with their audience.
Once we are done with our research and planning, we move further to content strategy, beginning with copywriting and strategizing the content calendar for our clients. It consists of crafting compelling and concise text that effectively communicates the school's messages, values, and offerings. We aim to engage the audience, elicit emotions, and drive specific actions. Copywriting plays a pivotal role in conveying the school's narrative and fostering a strong online presence that captures the attention and trust of the school's community. Then we take approvals from our clients on the content and copies to move further ahead with designs.
After we get the approval from our clients on copies, the Saarthi creative team sits together to plan the visual treatment for each post, in which junior, and senior graphic designers, the creative head along with content writer, all are present and put forth their views and perspectives. Our designers work diligently to strike a harmonious balance between aesthetics and the conveyance of information, ensuring that each creative design is visually appealing and informative. This collaborative effort results in visually engaging and impactful content for our clients.
The strategy considers the target platforms and posting schedules, ensuring that videos are optimized for each social channel. Our creative video designers discuss in detail the visual storytelling of the while aligning the video carefully with copies. As we believe, that by implementing a well-thought-out video strategy, schools can convey their value, showcase their vibrant community and campus, and provide valuable information, ultimately enhancing engagement, brand visibility, and the overall online presence of the institution. So, our team makes sure the schools receive quality videos.
Scheduling a mix of posts, including creatives, engaging video content, or any event promotions that are designed to resonate with the school's target audience. The strategy also considers the optimal posting times and frequency for each platform to maximize reach and engagement. Saarthi strives to make it very clear that an effective post and video publishing strategy not only keeps the school's community informed and engaged but also strengthens its online presence, helping to build trust, attract prospective students, and foster a positive reputation in the digital realm.
Dear school stakeholders, you take rest, your school's social media is our responsibility, so we take care of your organic engagement as well. Our team fosters meaningful interactions on posts, videos, or at times through Instagram and Facebook stories, along with YouTube shorts, simply by asking questions, initiating discussions, and acknowledging achievements. Engaging with social media content not only builds a stronger sense of community but also reinforces the school's commitment to communication, responsiveness, and creating a positive digital environment.
Saarthi puts all its efforts and can move heaven and earth into your social media optimization that can give timeless benefits to your school brand. First and foremost, it increases the visibility of posts, ensuring that they reach a wider and more relevant audience. Moreover, optimized posts convey information more effectively and efficiently, enhancing communication with the school's community. This, in turn, can lead to improved enrollment, a stronger online reputation, and a sense of community and connection among students, parents, and educators.
Facebook Marketing
In our Facebook marketing strategies for schools, we employ a multifaceted approach aimed at fostering engagement, building brand recognition, and driving enrollment.
Our content strategy involves creating informative and visually appealing posts that showcase the school's academic excellence, extracurricular activities, student achievements, and unique offerings.
We optimize posts for peak engagement times, use targeted advertising to reach prospective students and parents, and actively engage with comments and messages to create a responsive and welcoming online community.
We also leverage Facebook's robust advertising tools to promote school events, open houses, and admissions, ensuring that our campaigns are well-targeted and cost-effective. By harnessing the power of Facebook, we help schools establish a strong online presence, effectively communicate their values, and ultimately achieve their goals in a competitive digital landscape.
Instagram Marketing
For the school’s Instagram marketing, we craft visually captivating and engaging content to showcase the school's vibrant and diverse community. Our strategy focuses on sharing compelling images and stories that highlight the unique aspects of the school, from classroom experiences to extracurricular activities and student accomplishments.
We leverage Instagram's visual appeal to create a strong brand presence and connect with a younger audience, including prospective students and their parents. Additionally, our team makes use of relevant hashtags and geotags at times to expand reach and engagement.
Instagram Stories are also integral parts of our approach, allowing us to share in-the-moment updates, live events, and video content. By tailoring our Instagram marketing to capture the essence of the school's culture and values, we aim to foster a sense of community, drive enrollment, and create a lasting and positive impression among our followers.
YouTube Marketing
We harness the power of video content to create an engaging and informative online presence for our client schools. Saarthi has an approach that involves producing a diverse range of videos, such as virtual campus tours, student testimonials, faculty interviews, and educational content, all designed to resonate with our target audience.
Also, our team optimizes video titles, descriptions, and tags to enhance discoverability in search results, ensuring that our content reaches a wide audience and engages with the YouTube community through comments, likes, and shares, fostering a sense of connection and community.
Additionally, the utilization of YouTube advertising to promote school events, open houses, and other important initiatives is done by us.
Copywriting
Our team of skilled copywriters ensures that each post, caption, and message aligns seamlessly with the school's messaging and values. We strike a balance between clarity and creativity, delivering concise yet compelling content that resonates with students, parents, and educators.
Whether it's promoting school events, sharing educational insights, or celebrating student accomplishments, our copywriting process aims to captivate the audience, encourage interaction, and convey the essence of the school's culture.
Through strategic language and storytelling, we create a compelling narrative that fosters engagement and reinforces the school's online presence, ultimately driving enrollment and building a positive digital reputation.
Post Designing
It is a pivotal aspect of our social media strategy for schools, as it involves crafting visually appealing and informative content that resonates with our target audience.
Our skilled design team creates eye-catching graphics, infographics, and visuals that not only capture attention but also convey the school's core values and messaging. Each design is meticulously crafted to align with the school's branding, utilizing color schemes, typography, and imagery that reflect its unique identity.
Whether it's promoting upcoming events, sharing educational insights, or celebrating student achievements, our post-designing process ensures that every visual element effectively communicates the school's narrative, fosters engagement, and leaves a lasting impression on students, parents, and educators within the competitive landscape of social media.
Video Editing
It involves creating a diverse range of video content, such as virtual campus tours, student testimonials, instructional videos, and event highlights, all aimed at engaging the school's audience.
Our skilled video editors employ various techniques to enhance visual appeal, such as adding transitions, overlays, and text graphics, as well as optimizing audio quality.
Every video we make is to ensure that videos aligns with the school's branding, messaging, and storytelling goals. Whether it's creating engaging promotional videos for upcoming events, showcasing student achievements, or delivering informative content, our video editing process ensures that each video communicates effectively and resonates with students, parents, and educators.
Publishing
Our approach to publishing on social media platforms involves meticulous planning and scheduling to ensure a consistent online presence that resonates with the target audience.
We craft and curate a diverse range of content, from informative articles and engaging visuals to videos and event promotions. Our team optimizes the timing of posts to maximize engagement and reach, considering the unique behaviors of each platform's audience.
Additionally, we actively engage with comments, messages, and feedback to maintain a responsive and welcoming online community. Through our publishing efforts, we aim not only to inform and engage but also to foster a sense of community, trust, and connection among the school's digital audience while effectively conveying the institution's values and offerings.
ORM [Online Reputation Management]
Online Reputation Management (ORM) is a critical component of our social media strategy for schools. We are dedicated to maintaining and enhancing the school's digital image by actively monitoring online conversations, reviews, and mentions across various platforms.
Our ORM efforts include promptly addressing inquiries and feedback, both positive and negative, with professionalism and transparency. By proactively managing the school's online reputation, we aim to build trust, mitigate potential issues, and ensure that the digital narrative surrounding the school remains positive and accurate.
It plays a vital role in the digital world, not only in attracting prospective students and parents but also in fostering a sense of confidence and community within the school's online presence.
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