1. Brand Understanding
Before embarking on a video and photoshoot for schools, we work on understanding the brand. A thorough grasp of the school's unique identity and goals is essential to ensure that every visual element captured aligns with the brand's essence. The next crucial step is to establish clear and comprehensive guidelines, which should outline the visual aesthetics, messaging, and overall tone that align with the school's brand identity. Defining dos and don'ts becomes important to ensure that every aspect of the shoot adheres to the established brand standards. This includes specifying appropriate clothing, settings, and behaviors to maintain consistency in representing the school's image.