The research and planning phase is a critical endeavor that lays the foundation for an effective and impactful online presence. Our team pays full heed to make every moment of it substantial. It begins with many rounds of meetings with all stakeholders, where we understand and define the school’s expectations. From there, we begin our strategic planning of the website which includes front end, back end, and content planning that involves crafting compelling content that not only informs but also engages and resonates with the target audience, be it student, parent, or educator. We keep the budget and expectations of the school in mind while deciding the framework of the website, that is will it be a WordPress or PHP.
Our ingenious designers dive deep into the details to creatively and carefully design the UI/UX of your school’s website. While designing, making the user experience rich always stays in the back of their minds. Before the client could ask we already come up with a responsive website that fits all screens. It ensures seamless navigation on various devices, while user-friendly interfaces make exploring the website a breeze. Moreover, our approach is mobile-first, therefore, we make AMP (Accelerated Mobile Pages) websites. With a commitment to accessibility, our websites are designed to cater to diverse audiences. Ultimately, our goal is to transform a school's digital presence into a captivating narrative that resonates with all who visit.
Here comes the development phase of the website. Once we get approvals on the design of the website from our clients along with their feedback and suggestions, it immediately goes to the development team. The website moves from front-end to back-end developers in order to take its full shape and come to life. It's the phase where the blueprint takes shape through coding and technology integration in design. The development process ensures that the website is not just visually appealing but also a search-and-mobile-friendly website. Irrespective of any stage of the development of the website, our creative and technical teams ensure that the design stays intact and true to its essence.
Our testing methodology encompasses various dimensions, including functionality, compatibility, and user interaction is a crucial step to iron out any glitches. Compatibility testing ensures the website functions optimally across different browsers, devices, and screen sizes, guaranteeing accessibility for all users. Load testing gauges the website's performance under different traffic loads to ensure it remains responsive and fast even during peak usage times. Additionally, security checks are also paramount, ensuring data protection and safeguarding against potential vulnerabilities. By conducting comprehensive testing, we aim to provide a school website that is not only visually appealing but also reliable, user-friendly, and secure, ultimately enhancing the online experience for students, parents, and educators alike.
Every effort was made to reach here. The road leading to this pivotal moment has been a testament to unwavering commitment and relentless effort. It all commenced with a meticulous journey of design, development, and rigorous testing, where every detail was scrutinized to ensure a seamless and user-friendly website. Countless hours were invested in perfecting the layout, functionality, and overall user experience. For the successful launch, two fundamental prerequisites are indispensable: a website domain and hosting space. These elements lay the foundation for the website's presence on the internet. With great anticipation, on the predetermined date and time, the website is unveiled to the online world, marking the culmination of an arduous but rewarding journey.
We understand that technology evolves rapidly, and user expectations continually change with it. That's why, Saarthi doesn't stop here, but keeps its efforts on. Post-launch, we embark on a journey of continuous improvement and maintenance of the website through technical optimization. This phase involves a meticulous review of the website's design and development area, such as performance metrics, loading times, and overall responsiveness. Whereas our creative team makes sure everything falls in place design-wise and also the on-page SEO is properly done, our dedicated team of experts fine-tunes the backend infrastructure to ensure swift loading across devices and browsers, enhancing user engagement. Saarthi knows how to deliver responsive websites.
Planning and Budgeting
We sit with our client to understand and decide the objectives of the website. Is it for the purpose of marketing and sales, for branding purposes, or just to show the presence of the school? Once the objectives of the website design are clear, we start to plan for the website according to what are the aspirations, expectations, and preferences of the school. Further, we distribute these aspirations on various different pages.
After planning out the whole structure of the website, then comes the budgeting part. Our team provides an estimate of time and cost to our clients, this defines what they want from us and vice versa.
WordPress or PHP
Our versatile team is well-equipped to create websites using both WordPress and PHP, offering you a broad spectrum of web development solutions to suit your school’s unique needs. With WordPress, we can craft dynamic and user-friendly websites that are easy to manage and update. Whether to create WordPress from scratch through Elementor and WPBakrey or to customize by purchasing a theme according to your school, we are pretty skilled in both.
Through various frameworks like LARAVEL, JQUERY, and many more.
Whatever your vision, our team is committed to delivering a top-notch online presence, whether it's through the user-friendly interface of WordPress or the limitless possibilities of PHP development, ensuring that your website stands out in today's digital landscape.
Web Content Writing
"Content is Queen" at School Saarthi and we have a special place for it in our hearts. For any website to begin with designs, content writing comes first. Until the content for all the pages of the website is not ready, we do not begin with the designing part. We understand the pivotal role that high-quality content plays in delivering an exceptional experience. Only creating content is not our job but to ensure that it is factually, grammatically, and aesthetically correct.
Our content writing team is dedicated to providing valuable and engaging content while keeping clarity in mind when we have to write for sales & marketing, when for branding, and when we need to do technical writing specifically for SEO.
UI/UX
94% of first impressions are design-related [Source: Research Gate].
The user is highly interested in design, coding, and web development is all behind the screen, they are interested in what’s on the screen. But, in this digital world, mere design is not effective but design with a good web experience is. The user experience is our top priority because they get a wow feeling from that only, how easily they receive information and how smoothly they are able to navigate the website is in their interest court. We work for that feeling. Therefore, we prioritize user-friendly design, ensuring that visitors, whether students, parents, or staff, can easily navigate your school’s website.
We do it and are pretty good at it.
Customized Photoshoot
Branding is mostly about visual consistency, shapes, and colours, all matter a lot. That is the reason we do not go for stock or generic images. So, we allocate a separate budget with which we roam to malls, shops, and markets to find the right props according to the brand of the school and then perform the customized photoshoot. Also for the matter, we believe that every educational institution has a unique story to tell, and through customized photoshoots, we capture those special moments and elements with the help of the props that make each school distinct. All schools do photoshoots, but what team Saarthi does before photoshoots is for what we should be known in the industry.
Image and Video Editing
For the raw photos and videos that we receive after the photoshoot from the school, we are required to do some basic and advanced editing.
Our skilled team of editors is dedicated to enhancing and optimizing the visual content for our valued clients. From retouching and color correction to creating compelling multimedia presentations. We ensure that the pictures stay lightweight because speed is one of the major factors in SEO. So, for that matter, we keep the images and videos lightweight as well as keep the quality intact so that they quickly get loaded and the user gets the best experience.
Website Development
When the UI/UX, content, and visual data, everything gets in place. We hand over it to the team for its web development, where the front end and back end of the website come into the scene.
On-Page SEO
At School Saarthi, we go the extra mile to ensure that our clients' websites not only look exceptional but also perform exceptionally well in the digital realm. Our expertise extends to on-page SEO (Search Engine Optimization), where we meticulously optimize every aspect of your website's content, structure, and metadata.
Through keyword research, content refinement, and strategic placement, we work to improve your website's visibility on search engines. By crafting meta titles and descriptions, optimizing images, and ensuring clean and efficient code, we help your site rank higher and attract the right audience. With School Saarthi's on-page SEO services, your school's online presence will not only be aesthetically pleasing but also highly discoverable, driving increased traffic and engagement.
Mobile Version
Again, saarthi goes the extra mile for its client and understand the significance of an increasingly mobile-centric world, and we are committed to ensuring that our clients' websites are accessible to all users, regardless of their device. Every website that we create is responsive but if the project demands mobile versions, then we create AMP [Accelerated Mobile Pages] as well, which are undoubtedly driven by the thought of a mobile-first approach. With School Saarthi, your school's website will be fully equipped to engage and serve a diverse audience, promoting accessibility and inclusivity in the digital age.
Landing Page
The purpose of a landing page and a website are very different from each other. The website is kind of a booklet of a school where your visitors be they parents, students, or staff can simply go through it and learn A to Z about the school. Whereas, the purpose of a landing page is solely and wholly for enrolment/inquiries/lead generation. This also as compared to the website goes under changes frequently by nature because it has to be updated according to the strategy for lead generation.
CMS
School Saarthi does not encourage open-source CMS because of security and SEO reasons. That is why, we create customized CMS which ensures that your website is highly secure and works well for SEO.
Moreover, we want to make things simplified for your target audience as well as your school team. If they require to make any changes in the content, text, or image on the website, they can do it with ease through this simplified tool that we may provide to them.
School Team Training
We provide detailed training to your school team so that they can make changes in text, content, video, or images on the website through CMS. Our designated team informs them about the whole process, the rules, and dos and don’ts so that the team can make changes but the fundamental structure of the website does not get hindered at the same time.
Website Maintenance
Over the period, there can be some changes, glitches, and unexpected technical issues in the website which we correct or make amendments on the base of what is needed. So, for this, we have AMC [Annual Maintenance Changes] which covers the timely support and proper maintenance of the website. We keep you free from such chores.
There are many more free resources available for school marketers and professional.
