What Is The Difference Between Digital Marketing Services For Schools And Online Marketing For Other Brands?
Digital marketing services for schools are different from online marketing for other brands in many ways. The first noticeable difference between school marketing and others is targeted audiences. When you promote an educational institution, you strictly limit your reach to parents of school-going children.
Let’s discuss the factors that make school digital marketing different from others
1. Targeted audiences
The targeted audiences of a school are only parents looking for schools and students looking for better facilities. Schools target audiences of a specific age group. Also, they target audiences from specific geographic locations like cities, towns, and states. Here it won’t be an exaggeration to say that schools have a limited number of audiences to target.
2. Sales pitch
Schools educate parents and students instead of selling products. They aren’t manufacturers, retailers, or distributors to sell products. They are brands in the education sector and their prime job is to educate parents and students on the benefits of quality education. They highlight their curriculums and facilities to attract the targeted audiences.
3. Comparison
Schools don’t compare their curriculums and facilities with others. They only educate the targeted audiences on their education systems and how parents and students can take advantage of their facilities. An experienced digital marketing agency for education will focus only on highlighting the strengths of schools and how they can help in career building. They attract targeted audiences with education.
4. Admission marketing
Schools start digital marketing during admission time. Their objective is to fill their seats and they have limited seats to offer. They don’t need year-round marketing because they offer seats only during admission time. However, they keep the parents and students updated about the milestones achieved. Simply put, they remain connected to the targeted audiences but increase their sales pitch only during admission time.
5. No discount or freebies
Schools don’t offer festive discounts and freebies etc. They offer seats during admission time and select students who pass their admission tests. They encourage students to do well and match their admission criteria. Schools do targeted marketing. They have to achieve their admission targets on time.
6. Marketing services
Digital marketing services for schools are selective like PPC, Google My Business, affiliate marketing, and SEO. In other words, you don’t pull all strings in school marketing because schools target a limited number population, they work in specific geographic areas, and they rely on education for parents and students.
