More Enquiries Means More Enrolment More Enquiries Means More Enrolment

Digital Marketing Agency for Schools

More Enquiries
Means More
Enrolment

Get Started

Clients
  • Little Columbus
  • Saraswati Global School
  • VEGA
  • Grand Columbus International School
  • BUKMUK
  • SCHOLARS ROSARY
  • SPORTYZE
  • Kukdu Koo LIT FEST
  • REAL CODERZ
  • THE MAGIC TREE
  • SCHOOL YEARS
  • BRIDGE EDUCATION
  • UNICOSMOS SCHOOL
  • LITTLE LEADERS
  • GOONJ
  • KUNSKAPSSKOLAN
  • THE MOKSHA INTERNATIONAL SCHOOL
  • DECODR
Our Impact in Numbers
38%

Increase in enrolments

20K+

Inquiries Generated

1K+

Admissions

Our Process

Activities
1. Research & Goal Setting

First things first, identifying and understanding each brand is the foremost step of lead generation. We as a school marketing agency, first focus on having in-depth knowledge of the brand with its strengths, strong features, weaknesses, and grey areas. With this understanding, the team moves forward with defining and planning which area should be highlighted the most as compared to other grey areas. While strategizing the marketing plan, we concentrate on defining the target audience and setting the end goal. This is the most crucial part of the process as it depends on the budget that we receive from our clients which has to be distributed strategically to the annual plan.

2. Content Strategy

In our content strategy, we include both written and visual content. Our team strives to refine and define only the 3 most prominent or vital features of the school that can be showcased to prospective parents. Largely, we create our content around these features. For our written content, keeping the tone and sentiment of the brand is our top priority. For the visual creations and design language, we refer to the Brand Manual. But if the client does not have it, here is the team that creates it. Brand Manual consists of the guidelines of colour, font, shape, size, and everything that pertains to the brand, which helps us to decide the visual treatment of our designs.

3. Marketing & Analysis

This is the final stage from where we dive deep into the ocean of leads. After getting prepared with the content, instead of spraying and praying, we put our focus on understanding the profile of the target audience which consists of their age group, locality, income, etc. features. The team runs paid and unpaid ads typically targeting specific audiences to generate desired leads. Then comes the analysis part, where we meditate only on the data & insights of the campaign. So, to understand if certain content is producing fine results within the targeted audience or if it demands some amendments or improvements. Thereafter, it is an ongoing process until we have unmanageable leads.

Important facts about Admissions Marketing

  • Lead generation is considered the most challenging task by 61% of marketers.
    Nurturing potential customers into paying clients demands a few important things, a strategic plan, compelling content, and targeted outreach. This statistic focuses on the complex landscape that marketers navigate leading to the emphasis on the need for innovative approaches and tools to capture and convert leads effectively in today's competitive business environment.
    -Startupbonsai - 2023
    Only 20% of sales-qualified leads are correctly followed up.
    Efficient lead follow-up is crucial for schools. There is a need for improved lead nurturing strategies to harness their full enrollment potential.
    -Salesmate - 2023
  • In the education sector, effective marketing requires patience. It emphasizes the importance of cons
    While talking about the education sector, effective marketing requires patience. It focuses on the value of consistent messaging and outreach.
    -Indoormedia - 2023
    SEO leads hold a 14.6% closing rate.
    For educational institutions, harnessing the power of SEO is a strategic advantage. Attracting prospective students, parents, and educators is the main focal point. Optimizing online visibility not only drives traffic but also significantly increases the chances of converting visitors into enrolled students or engaged stakeholders, making SEO an invaluable tool for schools.
    -Web FX - 2023
  • Brands using three or more marketing channels generate a 287% higher conversion.
    In the realm of education, embracing multi-channels for marketing approaches can yield remarkable results. This underscores the significance of diversifying outreach efforts across various platforms, ensuring a broader reach, better relationship building, and enhanced engagement with students, parents, and the community for schools seeking to thrive in the digital age.
    -WordStream - 2023
    Average School has a 15-20% conversion rate.
    A school with a decent reputation can easily manage this rate with effective marketing and a strong brand presence. So, make sure your marketing agency is putting in effort.
    -IOSIgnite- 2023

Not limiting ourselves to only digital platform, but caters to the print needs and demands of our clients.

Google Ads
It is of prime importance. The leads that are generated through Google Ads secure high chances of conversions. The best results with Google can be harnessed when we need to attract an audience in a large geographical area. When a parent searches for schools or related keywords on Google, the ads are triggered based on those keywords. These ads appear at the top of search results, catching their attention and directing them to the school's website or enrollment page. This is part of pull marketing where your prospective parents are searching for your school, they are driven by their intent of finding the best school for their child. Through Google Analytics and Google Ad Manager, we collect the data, through which we easily review the performance of the campaign in real-time, and ultimately hand over the updated final leads to the school for its conversion.

Meta Ads
When we say Meta Ads, it only means Facebook and Instagram Ads, which is push marketing. Meta Ads present an extraordinary leap in school enrolment and lead generation strategies. With its innovative and immersive approach, it opens new avenues for schools to showcase their offerings and connect with their audience. These are the best digital platforms for schools, here they can attract prospective parents by displaying their school’s achievements, mission, vision, and everything about it. Ultimately, making their visual experience deep and different. Regular monitoring and analysis of data help us to analyze our strategy. Adjustments can be made based on audience engagement trends, optimizing the virtual experience for better lead-generation outcomes. Here, we have a relatively smaller geographical area to reach out to. Meta Ads are the best option for Preschools to generate leads because Facebook and Instagram work optimally when the area of target is geographically small. In the case of Preschools, their target audience is within the range of 2km to 3km, because parents don’t want to send their children very far. As a result, for our Preschool clients, we use this tool more prominently.

YouTube Ads
This form of ad is substantially used in branding practices for the purpose of school awareness among the target audience. YouTube ads offer schools a compelling way to reach their target audience and promote their educational offerings. With the platform's extensive user base, schools can effectively showcase their campus, programs, faculty, and unique features through engaging video content. By utilizing the visual and auditory appeal of video, schools can convey their values and educational excellence while establishing a memorable brand presence. YouTube ads can drive inquiries, and applications, and ultimately contribute to increased enrolment for schools seeking to connect with their audience in a modern and impactful way. Therefore, YouTube ads allow your school to reach more people than ever, including the people that you can't reach on TV. Consequently, more leads, more enrolment.

Retargeting and Whatsapp Marketing
Then comes the part of retargeting or remarketing. The leads were received earlier through our different platforms, but somehow a major chunk of it which got disappeared or just was reluctant to enrol their child after showing interest in a school, it is time to retarget them. This is mainly done by Facebook ads, videos, Instagram posts, reels, and Google ads. However, Whatsapp marketing also plays a crucial role in retargeting the leads. WhatsApp marketing has emerged as a dynamic and engaging strategy for schools to connect with their target audience. This form of marketing has a different role to play, in re-targeting the leads which involves sending promotional messages, offers, updates, and even parent-student support through the platform. Such leads are more likely to convert into enrolment smoothly because they have shown interest earlier, so if you reach out again, the conversion rate is higher than targeting new prospective parents.

Email Marketing
Email marketing presents schools with a powerful tool to establish meaningful connections with existing parents and alumni. Through targeted and personalized email campaigns, we do value creation for schools by sharing important updates, showcasing academic achievements, and highlighting upcoming events. This is part of the retention strategy that has the purpose of spreading awareness to parents about the school's activeness, however, the main goal is to retain the existing parents and students and be in touch with alumni. This direct communication channel allows schools to nurture relationships, keeping stakeholders informed about campus life, curriculum enhancements, and faculty accomplishments. By segmenting email lists based on interests and roles, we create tailored messages, ensuring relevancy and increasing engagement. Additionally, email marketing can facilitate alumni engagement by sharing success stories, organizing reunions, and seeking support for initiatives. With the ability to track open rates, click-through rates, and conversions, our team refines their strategies and continuously improves their communication efforts. In an era of digital communication, email marketing remains an integral means for schools to foster community involvement, retain existing parents seamlessly, strengthen their brand, and enhance the educational experience they provide.

Offline Channels
Newspaper ads, billboards, flyers, newspaper inserts, theatre ads, etc. All these tools are not responsible for direct leads. The leads generated from these are not direct, and cannot be tracked down and controlled. Still, it is of utmost importance marketing strategy for various reasons. Primarily, it has a positive impact on the prospective parents who have seen your school ad on offline channels and then on digital space are more likely to engage themselves with the school. Following that, when someone notices your school ad in an offline channel, they undoubtedly approach schools directly which increases footfall in the school. Concluding with that after collecting all the data from this form of marketing, retargeting becomes more feasible for schools.

Client's Speak

Moksha yadav-Director, Moksha International School

“Team Saarthi has been very professional when its about meeting deadlines.”

Moksha yadav Director, Moksha International School

Moksha yadav-Director, Moksha International School

“Team Saarthi has been very professional when its about meeting deadlines.”

Moksha yadav Director, Moksha International School

FAQs

What is lead marketing?
How much budget is required for lead marketing?
Why do schools need lead marketing?
How schools can do lead marketing?
Do you do PPC, Google, and Facebook?
Do you help schools in admissions & enrolments?
How many guaranteed enrolments you will provide to our school?
Do you do more than just Admission Marketing?

Free Ebooks + Guides

There are many more free resources available for school marketers and professional.

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022

Guide to convert your website in sales team

Dec, 2022
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