KukDuKoo Literature Festival is popularly known by the name “KukDuKoo Lit Fest”. The first edition of KukDuKoo Lit Fest was held in the year 2019 and its target audience is specifically kids. The KukDuKoo team approached our organization for space designing, logo designing, advertisement creatives, social media works, and branding.
Challenge was not proposed by our client but was taken by us as we remain honest about our work and opinions. One of the founders of KukDuKoo Lit Fest was working as a marketing head at Vega Schools. Vega Schools is also one of our clients there they were holding the Gurgoan Literature Festival in 2017 and continued in 2018 also where we worked and they were quite swayed by our work. They came up with the name Noida Children Literature Festival which was going to be held in 2019. They came to us for logo designing and not for naming. We as creative minds thought of Noida Children Literature Festival as a very generic name and will not give an out-of-the-box appeal, the cadre wanted something unique.
We brainstormed and filtered several names, we wanted a name that gave the reflection of kids’ language, their expressions, and the world they create with their creative imaginations. Our vision was to make the name a household name, a name through which kids are completely enamored. We suggested names that were equally convincing names and will somehow make the fest the talk of the town. KukDuKoo was one of them, priorly they were not convinced by the same but after sequences of reasoning, they clinched the name “KukDuKoo”.
The first festival of KukDuKoo went very well. It was warmly welcomed by both hands by the natives especially natives of Noida and was very well subscribed. The name made it appealing to children and they easily remembered the name “KukDuKoo”. Whenever now kids see the logo, they recognize it, and effortlessly say the name “KukDuKoo”. This conveyed how alluring and engaging it was for both ages, adults, and children.
We are very sure when you are reading this name it has ease in terms of remembering.