10 October 2023 / School Marketing / Team Saarthi
10 Trending Tips for School Marketing to Increase Student Enrollment

Are you looking for ways to boost your admission enrollment rate? Currently, many schools are struggling to achieve their enrollment goals. One of the reasons for this is the competition in the industry. After all, your school is not the only one standing in the market. It is that your school is competing with many!

So, you have to play witty, and to outplay your competitors and satisfy parents and students’ needs, you have to look at and improve your marketing strategies and efforts. 

Your marketing strategy has to radiate the energies that tell people why you’re the best and in what terms you’re better than the ones, you compete with.

In this post, you will be endowed with the ten school marketing tips that will level up your enrollment rate. Here are some closely tied tips to the trends in school marketing.

1. Run paid social media ads

When it comes to marketing trends, you can’t avoid social media ads.

In today’s world, everything is digital, and almost everyone has a cellphone and a social media account. Your school’s presence on social media enables you to stay in contact with the target audience. Also, increases your visibility in the online community.

Instead of focusing on all platforms at a time, it would be better to first do your research, and then analyze it, ultimately identify one platform that most of your audience uses, and run ads on that particular platform only. Naturally, it will not only save your time but also your ad budget.

Unlike traditional marketing, digital marketing has better advantages. The biggest advantage of social media ads is that your ad campaigns can be highly targeted, because now every social media platform offers a robust targeting option, right from Facebook and Instagram to LinkedIn and YouTube.

To increase your student enrollment rate, you must create well-structured and creative ad copies with enticing designs for your ads to hook the audience’s attention.

2. Let your students be your advocates

After a point, what you say about yourself will not benefit you but what others say will definitely. People want reasons to trust you. So, let your students talk about you.  

It can be like sharing success stories of your alumni in their own words because when your alumni have a good profile in society and sharing their experiences can convince the applicants to settle on your school, as well as increase the school’s credibility.

Let them tell prospective parents about your school, its culture, environment, atmosphere, the various aspects of your staff, curriculum, and many more things that can be discussed or talked about.

3. Respond promptly to catch them

Most people are impatient and if you fail to respond to their query on time, they will walk past you.

However, when you are not at your desk or done with working hours, responding can be troublesome. So, in that case, what you can do is you can use an educational CRM or an AI bot that reduces your hassles, answers parents correctly, and solves their queries instantly.

4. Post images of your school

Visual content is more enthralling and appealing than text. Therefore, sharing pictures of your school’s infrastructure, classrooms, and other facilities on your website or social media will help people see your school while sitting at home. It will give them a clear idea about your school.

This is very important because parents want to know “where” their child would study, what kind of facilities are being provided to them, and if the premise is good enough for a good learning experience or not. So, it can actually answer most of their questions. 

To increase credibility, you can also share pictures of achievements, meritorious students, and teachers explaining their accomplishments. Moreover, you can post pictures of the events happening at your school, as it will interest the parents and kids.

5. Always embrace SEO

Embracing local SEO is a mandatory part of education marketing trends. You need to optimize your website for local searches in order to get better results.

For example, let’s say your school is in Delhi or Gurgaon. When people use keywords like “best schools in Delhi-NCR” or “Best schools nearby”, and if your school doesn’t come up first on the search result page, you will miss out on those people, who are seeking admissions in best schools.

So, optimize your website pages with “nearby” keywords. Also, update your Google ‘My Business’ profile. This will boost your school’s visibility in local searches, and attract more parents in your city or town.

6. Know the pain points of prospective parents

If you want to increase your admission enrollment rate, you must know the pain points of your target audience. Here, your target audience is parents and students. So, to understand them, you have to put yourself in their shoes and think from their perspective. It can be security, curriculum type, home-to-school distance, staff quality, and everything in the shell of a school.

Once you’re done with the list of their possible pain points, create content for ad campaigns, posts, or blogs that exclusively address them.

7. Create relevant content to appeal to parents

Another best path to reach out to your prospective parents and increase enrollment is by creating relevant content. The content is related to them and that connects the school with the aspirations of the parents and students.

The benefit can be unmatchable for your school if your digital marketing agency has created a keyword-optimized blog addressing the pain points of your prospective parents and it ranks on the first page of the search engine. Consequently, they may click on your URL and get to know about your school. That can be a happy news for you.

8. Provide proof

Give people a good reason to trust you. As trust is a central factor. Without it, people will be hesitant to take the next step.

You must show your existing students, parents, and teachers' testimonials. It is crucial to remember, that 95% of the customers read reviews and testimonials before making any decision.

Similarly, if your school has been mentioned in any top articles or newspapers, you can always show that to people. Through this, you can take them into the confidence to enroll in your school. Also, you can showcase the awards your school got. Again, showing proof actually boosts your school’s credibility and trustworthiness and will increase your student enrollment rate.

9. Have multiple landing pages for individual target segments

You have multiple target segments, starting from a 40-year-old single mother to the CEO of a startup. And not everyone can connect with your single landing page content. After all, every segment has its own specific needs, requirements, and considerations.

This is because it is always advisable to have multiple landing pages that satiate the target individual segments.

The more landing pages you have for lead generation, the more personalized the content will be. Remember, a higher level of personalization ensures higher conversion rates.

So, first, define your buyer’s personas and then create unique landing pages for them.

10. Value your leads

Do not forget that personalizing the lead nurturing campaigns can accelerate your student enrollment rate.

Remember, after capturing a lead, you just can’t push them straightaway toward enrollment. It is necessary to increase and strengthen their interest in and interaction with your brand. To persuade parents to enroll their child in your school, you must provide them with further justifications.

This indicates that you require a clear lead nurturing approach. And that approach needs to be tailored based on the various pieces of information you have.

For instance, if a parent lives 10 KM away from your school, your message would be very different than that of a parent who lives close by. Similarly to this, a parent who works as a CEO would receive a very different message than a parent who works as a doctor.

Therefore, the emails you send as part of your lead nurturing plan should be customized for each target audience group. Even when you're on the phone with your parents, this still holds true. For them, your proposal should be more pertinent.

One of the major trends in school marketing is personalization and incorporating it into your lead-nurturing approach can help you achieve outstanding outcomes.


So, with these ten tips, you can actually create a good brand for your school and increase your student enrollment rate. 

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